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Building business identity

Building business identity
The basis of the marketing process is to build a strong business identity to maximize your business. Without a strong business identity, you will not be able to build a successful marketing strategy.
A business ID is an identification card for your business. A business ID is what proves that your business is on the market and increases your value in the public eye.
Let’s talk about business identity at length in this article.

Content Table
What is a business identity?
What is the benefit of a business identity?
Difference between commercial and visual identity
Steps to build a strong business identity

What is a business identity?
Business identity is defined as the personality or image that distinguishes a product, service, or company from others in the competitive market. It is a set of factors and elements that reflect the vision, values, and mission of the enterprise, contribute to building a positive image in the minds of customers, and enhance trust and loyalty to the brand.
Business identity consists of several basic elements, which are as follows:

It represents a unique visual symbol that expresses the brand and contributes to its knowledge. The logo consists of certain design elements, such as colors, shapes, and lines, and should be simple and easy to infer.
Colors play a crucial role in shaping commercial identity. Colors that express brand values and suit the target audience should be selected. For example, bright and bright colors may reflect youthfulness and vitality, while dark and neutral colors give a more serious and professional impression.
Lines and shapes:
The lines and shapes used by the brand vary in their design and contribute to determining their pattern and character. Lines can be curved and soft to reflect kindness and elegance or straight and stiff to express strength and boldness.
Message and Voice:
The brand’s advertising and marketing message should be clear and distinct. It should have an inspiring and stimulating story that reflects the brand’s vision and attracts the attention of the target audience. In addition, audio used in advertising and commercial clips can contribute to the promotion and differentiation of business identity.
Features and Values:
A business identity must include features and values that distinguish the brand from competitors. For example, if the brand focuses on innovation and quality, the brand identity must include features and values that distinguish the brand from competitors. For example, if the brand focuses on innovation and quality, it should have attributes such as creativity, technological evolution, and uniqueness. These attributes and values need to be embodied in all aspects of the business, from the products and services provided to the customer experience and company policies.
Consistency is an essential part of a business identity. All the previously mentioned items should be consistent and aligned with each other. Logos, colors, and lines should be used frequently and uniformly in all marketing materials, commercial offerings, and digital platforms.

What is the benefit of a business identity?
Creating a strong and distinct business identity contributes to enhancing trust and brand loyalty, helps deliver a unique message, and effectively targets the target audience. When customers recognize the brand and feel recognized, they are more willing to interact with it and buy their products or use their services.

Difference between commercial and visual identity
Business identity and visual identity are two terms that are interrelated in the context of brands and companies but refer to different concepts. Here’s the difference between them:
Brand Identity:
Business identity is a concept or set of elements that expresses the personality, appearance, vision, values, mission, and organizational culture of the brand comprehensively. Business identity includes many elements such as logo, colors, lines, sound, language style, values, culture, customer experience, and marketing messages. The business identity aims to identify the brand, distinguish it from competitors, and build relationships with the target audience.
Visual Identity:
Visual identity is part of the business identity, focusing mainly on the visual and graphic elements that express the brand. Visual identity includes items such as a logo, colors, lines, shapes, images, design layout, graphics, and symbols. Visual identity aims to create unique brand visual knowledge and distinction and provide uniformity in the visual aspects of all marketing and communication materials.

In short, a business identity can be considered a comprehensive concept or set that includes many visual and invisible elements, while a visual identity focuses on visual elements that are part of a business identity and reflect the brand’s visual personality.

Steps to build a strong business identity

research and analysis
Analyze your market and potential competitors. Understand the needs and expectations of the target audience.
Study successful brands in the same field and extract lessons and ideas from them.

Defining Vision and Values
Define a clear vision for your brand, what message you wish to deliver, and the ultimate goal you are pursuing.
Identify the core values that distinguish your brand and reflect its identity.

identify target audiences
Identify the target audience you wish to target and understand their needs and preferences.
Create a target audience profile that includes information such as age, sex, geographical location, and interests.

Logo design and visual identity
– Design a logo that reflects the character and brand message.
– Select the colors and lines you will use in visual identity, and make sure they are consistent with your vision and values.

Marketing Materials Development
– Design and develop marketing materials such as packaging, prints, websites, user interfaces, and marketing content.
– Ensure that marketing materials reflect the business identity and effectively broadcast their message.

Create a unique customer experience
– Identify ways to provide a unique and distinctive customer experience suited to business identity and enhanced vision and values.
– Develop a plan to connect the brand with customers and respond to their needs and feedback.

promotion and marketing
– Apply an effective marketing strategy that promotes business identity and delivers its message to the target audience; use social media and advertising to promote the brand and build awareness of it.
– Apply direct marketing and PR strategies to communicate with customers and potential partners.

follow-up and evaluation
– Monitor the brand’s performance and impact on the target audience.
– Value interaction and interactions with the brand and use them to improve your future strategies.

By following these steps, you can build a strong business identity that reflects your brand’s personality and distinguishes it from competitors.
Make sure each part of your business identity is consistent with your vision and values, and feel free to improve and adjust your strategies based on changes in the market and the needs of the target audience.

At the conclusion of this article, remember that commercial identity is not just the logo and colors but rather reflects the self, character, and core message of the brand. Building a strong business identity requires strategic thinking and good planning and may take time and effort to fully realize. However, investing in building a strong business identity can contribute to the brand’s long-term success and enhance public interaction and excellence in competition.

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